By Neo Kolane
The First National Bank (FNB) recently changed its brand to help customers with both their financial and lifestyle needs.
The changing of the brand occurred on October 8 this year.
In an interview with theReporter the head of marketing at FNB ‘Masakoane Marakabei said that the journey of changing the brand requires FNB to be advice-led in our approach, with solutions that are easy to use and safe and a brand that is relevant at every life stage.
Marakabei said FNB is moving into the next phase of its business strategy and taking its promise of help it grow to the to the next level.
“We believe this change will provide enhanced help to all our clients including a better experience on our platform ecosystem. We are making our customers experience Helpful, Easy and Safe services,” she said.
Marabei disclosed that FNB believes that the new logo signifies its efforts to reimagine help and create a versatile brand look and feel that aligns with its accelerating transition into a platform business.
She said as part of this, FNB Lesotho will gradually refresh several brand touchpoints to ensure a consistent customer experience.
FNB expects its clients to expect financial education and advisory from the Bank.
“We have introduced scored lending credit which will allow for FNB Lesotho SME clients to apply for unsecured funding easily and quickly.
“We are simply taking our promise of help to the next level. “How can we help you” will remain our tagline and core promise to our customers.
“Basotho should expect an improved service delivery across our platforms and should expect more customer education, more financial advisory through our commitment to providing money coupled with advisory services on finances.
She explained that there will be a few changes; brand changes to the FNB branches, all communication channels will come into effect via a phased rollout process.
She added that the FNB App has been refreshed, making it easier for customers to find what they need, when they need it.
“We have introduced some new updates to enhance the banking experience. This is not a new app, it is the same great app, just with enhanced navigation to make it easy for users to find what they are looking for,” she said.
The new brand has added new exciting features, which are: Home: You can personalise your home page with your favourite features.
Bank: We have introduced an action panel so you can access your accounts, make payments and transfer easily with just a tap.
Messages: Access all your notifications and chats.
My Profile: This shows more options under your profile, including, Switch User, Settings and Logoff. You can now switch easily and seamlessly between different user profiles on the App.
Menu: One can find additional features here.
