Tuesday, April 22, 2025
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Lesotho

Econet unveils smartphone brand

Telecommunications company, Econet Telecom Lesotho (ETL), has launched the Econet Prime, a state-of-the-art, pocket friendly smartphone that promises to revolutionise the way people connect and interact with technology.

The unveiling of this mobile phone marks a significant milestone in the evolution of mobile technology in Lesotho.

In a recent statement, ETL said the Econet Prime is not just a smartphone, but is a gateway to enhanced connectivity, unparalleled innovation, and a seamless user experience.

This cutting-edge device is designed to cater to the needs of modern users, offering a range of features that set it apart, the company said.

“The key features of Econet Prime are advanced connectivity, with the phone ensuring lightning-fast internet speeds, allowing users to stream, download, and browse with ease. With superior performance powered by a high-performance processor and ample RAM, Econet Prime delivers smooth multitasking and rapid response times, making it perfect for both work and play.

“In addition, its enhanced camera capabilities enable it to capture every moment in stunning detail with the advanced camera system of Econet Prime as it features multiple lenses and cutting-edge photography technology, content creators and other users can take professional-quality photos and videos.

“It as a powerful long-lasting battery which ensures Econet Prime to users to stay connected throughout the day without the worry of running out of power. With advanced security features, including facial recognition and fingerprint scanning, Econet Prime ensures that user data remains safe and secure.”

Speaking about this launch, Econet Telecom Lesotho’s Chief Executive Officer (CEO), Dennis Plaatjies, expressed his excitement about the introduction of Econet Prime.

“We are proud to bring Econet Prime to the people of Lesotho. This smartphone represents our commitment to innovation and our dedication to providing our customers with the best possible devices that are affordable but enhance their lives.

“The launch of Econet Prime aligns with Econet Telecom Lesotho’s vision of driving digital transformation in Lesotho.

“Our customers asked for a mobile phone with advanced technology at a pocket friendly budget and we listened. Econet Prime will give users access to cutting-edge technology at a bargain price. This amazing smartphone will be available for purchase across all Econet shops in Lesotho starting today,” noted Plaatjies.

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