By Neo Kolane
Paper is one of the most used products globally, which means that large volumes of used paper end up in landfills, skipping the recycle bin.
In order to be seen as sustainable and to explore the market share of eco-conscious consumers, one is advised to opt for 100 percent recycled paper that is not likely not to end up in landfills, while giving consumers a peace of mind of a better quality of life for now and for future.
Lerato Moteane, founder of Linaleli Greeting Cards, is one woman who has ventured into paper use by producing an assortment of cards.
She says their paper does not only reduce the carbon footprint but helps to grow their brand through profitable use of the paper in line with the United Nations Sustainable Development Goals (UN SDGs).
Linaleli Greeting Cards is a business that was registered and started operating in January 2021. It produces cards that are made from recycled paper. The cards are meant to promote the Basotho culture as their messages are written in Sesotho language.
Again, the business is known for production of invitation cards, envelopes, brochures, calendars as well as mini-gift boxes. Added to these, is production of promotional flyers.
Since it began operating, Linaleli Greeting Cards has supplied businesses like Barali and in functions like weddings, lunches and birthdays
Moteane who works from the comfort of her own home in Ha Matala told theReporter that their paper is manufactured from 100 percent recycled paper materials such as copy paper, cardboard and newspapers.
“It is carefully recycled and embedded with seeds from our wide variety of seed options ranging from flowers, herbs and vegetables,” she added, urging all the work was led by her with the assistance of the family.
The freelance marketer revealed that since she uses seeded paper, it is 100 percent biodegradable. meaning it keeps the environment unpolluted.
This is in line with the efforts to manage and keep the environment clean.
“Due to its make which is mixed with seeds, it is able to grow into plants based on the type of that seeds. This helps protect the environment while benefitting the communities to avoid carbon footprint,” she explained.
The twenty-three-year old revealed that the seed paper is very beneficial for any business because it is 100 percent recycled and biodegradable.
The paper also contributes to preventing damage to ecosystems and ensure sustainable environmental production.
She regards her work as a contribution towards private sector involvement in realising the UN SDGs implementation of waste management efforts.
“Our paper has been tried and tested thousands of times to ensure that you achieve the best plant results and the guarantee of putting a smile on your client’s face.
Linaleli Greeting Cards uses seeds from flowers; Forget me not, African Daisies, Lavender as well as Poppies.
While the business uses seeds of herbs such as rocket, basil, parsley, and thyme others are tomato, chilli and green pepper
“We also use tomato, chilli and green pepper as well as carrot and lettuce seeds for our paper seeds,” she revealed.
The produced cards are sold in various shops at the Pioneer Mall while in South Afric they are available at the Mohokare Connect.
